₹130 crore. BCCI secures new associate partnerships

The BCCI has signed new associate partnerships with Campa, SBI Life and ChatGPT worth a combined Rs 130 crore. The deals run through March 2028 and represent a 44 per cent increase over the previous cycle.

The agreements cover India's home cricket calendar and will support fan engagement initiatives across domestic and international matches. ChatGPT becomes the board's first technology partner of its kind.

BCCI officials said the partnerships reflect growing commercial interest in Indian cricket. The revenue will be distributed among state associations as per existing revenue-sharing models.