BCCI appoints three new Associate Partners for India home cricket

The Board of Control for Cricket in India has announced the appointment of three Associate Partners for India Home Cricket for a two-season period. The new partners are Campa, SBI Life and ChatGPT.

The partnerships cover domestic and international matches played in India. The three new partnerships have a combined deal value of over Rs 130 crore, representing a 44% increase over the previous cycle.

The new partners will join the board's existing commercial portfolio for home fixtures through March 2028.