130 crore. BCCI signs three new associate partners through 2028

The BCCI has named Campa, SBI Life and ChatGPT as associate partners for India's home cricket through March 2028. The three contracts are worth more than 130 crore rupees combined. The deals represent a 44 percent increase on the previous associate cycle.

The board invited bids in July and finalised the partnerships after extending the deadline to 7 September. The agreements cover branding rights across India's home international calendar and domestic tournaments. The partnerships will support the board's commercial operations through the next two years.

The 44 percent growth in deal value reflects increased advertiser interest in Indian cricket properties. The BCCI will announce further commercial partnerships in the coming weeks.