BCCI appoints ChatGPT among three new associate partners

The BCCI has brought in three new associate partners for India's home internationals over the next two seasons. Campa, SBI Life and ChatGPT will each get branding on the team's kit and around the grounds, starting with the ODI series against West Indies on September 27.

The three new partnerships have a combined deal value of over Rs 130 crore, representing a 44 percent increase over the previous cycle. The board is still looking for a title sponsor to cover the same period, which runs until March 2028.

The agreements mark a significant milestone in the BCCI's commercial endeavours and showcase the growing appeal of India's home cricket season.