BCCI signs Campa, SBI Life and ChatGPT as associate partners for home season

The BCCI signed Campa, SBI Life and ChatGPT as associate partners for India's home international cricket through March 2028. The three deals together are valued at over Rs 130 crore.

The board invited bids in July and extended the deadline to September 7 after no title sponsor emerged. The new partners mark a shift toward consumer brands and technology platforms.

West Indies arrive for ODIs on 27 September, the first series under the arrangement. The BCCI said the agreements give businesses access to a large, passionate audience across formats.