BCCI signs Muthoot Fincorp as bilateral cricket title sponsor until 2028

The BCCI completed its sponsorship bouquet for bilateral cricket with Muthoot Fincorp taking the title rights until March 2028. The deal covers 35 matches starting with the West Indies ODI series on September 27 and is valued around the base price of ₹4.85 crore per match. An official announcement is still awaited.

The board had earlier secured associate sponsorships with Campa, SBI Life and ChatGPT worth over ₹130 crore, a 44 per cent increase over the previous cycle. Muthoot previously sponsored Royal Challengers Bengaluru. Cricket accounts for 89 per cent of India's ₹18,864 crore sports economy, according to a recent WPP Media report.

During the sponsorship period, India will play five-match Test series against Australia in 2027 and England in 2028, alongside white-ball series against West Indies, Sri Lanka and Zimbabwe.