BCCI yet to appoint agency for IPL media rights tender

The BCCI has not yet appointed a financial agency to draft the next IPL media rights tender, unlike the 2022 cycle when KPMG was engaged. Industry executives say the board needs to explore non-live digital rights packages and modular sales models to maximise value.

The ICC has formed a five-member working group to prepare its 2028-31 media rights cycle, but it will wait for the BCCI to release the IPL tender first. BCCI secretary Devajit Saikia is part of the ICC group.

Executives believe separate monetisation of archives, highlights and regional content could generate significant additional revenue beyond traditional broadcast deals.