Sachin Tendulkar retains Rs 1,189 crore brand value, says Rahane

Sachin Tendulkar still carries a brand value of Rs 1,189 crore, the Kroll India Celebrity Brand Valuation 2025 report shows. He's the only retired athlete who stays inside India's top ten celebrity brands.

Ajinkya Rahane made the call right after his own retirement. Tendulkar is the greatest Indian cricketer ever, Rahane said, pointing to the 24-year career, 200 Tests, and the run records that still stand. Those numbers read 15,921 Test runs, 18,426 ODI runs, and the most centuries in both formats.