Breaking|IPL|1 min read
BCCI faces single serious bidder for IPL media rights
JioStar is the only serious bidder for IPL media rights, raising concerns about value and competition.
CricHubb1h ago
JioStar is the only serious bidder left for the IPL media rights as the BCCI heads into the next auction cycle.
Indian cricket could leave money on the table without more bidders. Past cycles had multiple platforms fighting each other, but this time the field is thin.
The BCCI hasn't said what happens if the numbers don't come through. The silence leaves open the question of whether they have a backup plan or will have to accept what's offered.
CricHubb Take
A lone bidder also means the BCCI will struggle to demand better digital rights splits or shorter ad breaks, two things that matter more to younger viewers than the headline fee.
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