Kevin Pietersen tells ECB he will not promote Dafabet while on England duty
Kevin Pietersen has assured the ECB he will not promote Dafabet while serving as England's white-ball batting coach.
Kevin Pietersen has informed the England and Wales Cricket Board that he will not promote betting while serving as England's white-ball batting coach despite signing a contract as brand ambassador for Dafabet. The former England batter is contracted to work as a mentor for Brendon McCullum's white-ball team for around 150 days over the next 13 months until the conclusion of the 2027 50-over World Cup.
The ECB's anti-corruption code prohibits participants from soliciting or encouraging bets on any aspect of matches or competitions. Pietersen announced his partnership with the Philippines-based company on Tuesday but has reassured the ECB that he will not promote Dafabet during his England commitments. His duties include winter tours of Australia and South Africa plus all England's domestic white-ball matches next summer.
The ECB does not accept advertising revenue from gambling companies and has banned Hundred franchises from betting sponsorships from next year. Pietersen's commitment will prove restrictive given the extent of his coaching responsibilities over the next year.
CricHubb Take
Pietersen's restrictive arrangement highlights the growing tension between commercial opportunities and cricket's anti-corruption framework as former players take on official roles.