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BCCI still without title sponsor two weeks after deadline

The BCCI continues to search for a new title sponsor more than two weeks after the previous deal expired.

CricHubb2h ago

The BCCI remains without a title sponsor more than two weeks after the previous agreement expired. Tyre, paint and apparel brands are off the table, so the board is looking elsewhere.

Google Gemini, SBI Life, IDFC First Bank and Spinny have all been linked with the rights. The gap in planning is starting to affect revenue forecasts for the rest of the year.

CricHubb Take

Without a sponsor locked in, the BCCI may have to front-load domestic fixtures to protect broadcast deals that are already signed.

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BCCI still without title sponsor two weeks after deadline — CricHubb